Pet Supplies Plus Ann Arbor

Detroit-based Quikly, a digital marketing platform for retailers, announced Friday that it has closed on a funding round of $3 million, which was led by Plymouth Ventures of Ann Arbor.

Founded in 2012, Quikly will use the money to ramp up sales and marketing and to continue improving its technology.

Some of its customers include Domino's, Pet Supplies Plus, Victoria's Secret and Ruby Tuesday.

Kevin Terrasi, a partner at Plymouth Ventures, will join Quikly's board of directors as a result of the investment, which comes from the firm's $61 million Plymouth Venture Partners Fund III.

"Leading companies and brands are looking for new ways to drive customer acquisition, brand awareness, enhance loyalty programs and ultimately revenue, and the Quikly platform is proving it can produce better results around these initiatives than currently used marketing techniques, " said Terrasi in a press release.

Quikly is headquartered in the Madison Block, a community of technology companies in downtown Detroit. It is one of the portfolio companies of Detroit Venture Partners, a venture capital firm co-founded by Dan Gilbert.

"With this investment and the expertise of Plymouth Ventures, our team can continue broadening our technology platform and bring our customers new innovations that deepen the ways Quikly can be leveraged, making it easier to use and producing an even stronger return-on-investment per marketing dollar spent, " CEO Shawn Geller said.

The round also included investment from two existing investors, Manheim, Pa.-based PennStro VenturesLLC and Great Neck, N.Y.-based BDS Capital Management LLC, and from two other new investors in addition to Plymouth Ventures — Chicago-based Hyde Park Angels and Ann Arbor-based Tappan Hill Ventures.

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